Accelerating B2B Outreach for a SaaS Company

Challenge

The client struggled to generate consistent meetings with decision-makers in mid-market enterprises. Their internal team had limited bandwidth for structured outreach, leading to low pipeline velocity.

Approach

• Defined Ideal Customer Profile (ICP) across their three verticals

• Built personalized LinkedIn and email sequences using Sales Navigator, Lemlist, and Phantombuster

• A/B tested messaging based on pain points (efficiency, cost savings, scalability)

• Weekly KPI reviews with iterative improvements

Results (90 Days)

• 950 ICP prospects engaged via LinkedIn & email

• 230 new decision-maker connections (24% acceptance rate)

• 56 warm leads generated through multi-touch outreach

• 21 meetings booked with senior executives, resulting in 3 active partnership discussions

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